Most personal trainers enter the profession out of a passion for fitness, an enjoyment of the physicalsocial environment, and an ability to connect with and help others reach personal goals using their expertise. Many trainers though, lose a taste for the profession when the painful reality of selling moves to the forefront of the business. Although this should have likely been expected, as all business relies in whole or in part in the “sale” of the product or services, selling seems to be a completely separate mindset from the intended services of the personal trainer. Exercise science students are taught the background disciplines similar to related fields like athletic training and physical education, but are unique in that to engage in their trade they must sell their services, as they are discretionary rather than peripheral aspects of schooling or sports activities.
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