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In January, the National Council on Strength and Fitness (NCSF) signed a letter, along with 19 other organizations, addressed to President Obama that asked him to mention the benefits of physical activity in his State of the Union address. An excerpt from the letter stated, “Physical activity has been shown to reduce health care costs, prevent chronic disease, enhance productivity and improve quality of life. Numerous studies reinforce the common-sense principle of maintaining health through physical activity and exercise and with its ability to treat and prevent obesity, diabetes, heart and bone disease as well as other chronic conditions; exercise is powerful medicine indeed.” Although President Obama did not mention physical activity specifically during his State of the Union address, he did speak about childhood obesity and the Joining Forces program which are important components of the fitness industry. The NCSF is hopeful that through the continued efforts of these organizations the fitness industry and the importance of physical activity will continue to have a place in the national discussion concerning the well-being of this country.